Last updated: February 2026
Data Controller: The Best Sex Toy in the World Ltd
Registered Address: 47 Commerce Street, Manchester, M1 4HN, United Kingdom
Data Protection Contact: privacy@thebestsextoyintheworld.com
The Best Sex Toy in the World Ltd ("we", "us", "our", "the Company") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable data protection laws.
Please read this policy carefully to understand our practices regarding your personal data. By using our website, signing up to our waitlist, or engaging with our services, you acknowledge that you have read and understood this Privacy Policy.
We collect personal data that you voluntarily provide to us, including:
When you visit our website, we automatically collect certain technical information:
We may receive information about you from third parties, including:
We use your personal data for the following purposes:
Under the UK GDPR, we must have a valid legal basis for processing your personal data. We rely on the following legal bases:
| Processing Activity | Legal Basis |
|---|---|
| Processing orders and payments | Contract: Necessary for the performance of a contract with you |
| Sending order updates and delivery notifications | Contract: Necessary for the performance of a contract with you |
| Sending marketing emails and newsletters | Consent: Based on your explicit opt-in consent |
| Managing waitlist registrations | Consent: Based on your explicit opt-in consent |
| Using analytics cookies | Consent: Based on your cookie preferences |
| Using essential cookies | Legitimate Interest: Necessary for website functionality |
| Fraud prevention and security | Legitimate Interest: Protecting our business and customers |
| Tax records and legal compliance | Legal Obligation: Required by law |
| Responding to customer enquiries | Legitimate Interest: Providing customer support |
Where we rely on legitimate interests, we have conducted a balancing test to ensure that your rights and freedoms are not overridden by our interests. You have the right to object to processing based on legitimate interests at any time.
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Our retention periods are as follows:
| Data Type | Retention Period |
|---|---|
| Waitlist/Marketing email addresses | Until you unsubscribe, plus 30 days for processing |
| Account data | Duration of account existence, plus 2 years after deletion request |
| Order and transaction records | 7 years (UK tax and legal requirements) |
| Customer support communications | 3 years from last contact |
| Website analytics data | 26 months (anonymised after this period) |
| Cookie consent preferences | 12 months from consent date |
| Marketing consent records | 7 years from consent or withdrawal (proof of consent) |
When personal data is no longer required, we securely delete or anonymise it in accordance with our data retention procedures.
Under the UK GDPR and Data Protection Act 2018, you have the following rights regarding your personal data:
You have the right to request a copy of the personal data we hold about you. We will provide this information free of charge within one month of your request. This is commonly known as a "Subject Access Request" (SAR).
You have the right to request that we correct any inaccurate personal data or complete any incomplete data we hold about you. We will respond to your request within one month.
You have the right to request that we delete your personal data in certain circumstances, including:
Please note that we may need to retain certain data for legal or regulatory purposes, even after an erasure request.
You have the right to request that we restrict the processing of your personal data in certain circumstances, such as when you contest the accuracy of the data or object to processing.
You have the right to receive a copy of your personal data in a structured, commonly used, and machine-readable format (such as CSV or JSON). You may also request that we transfer this data directly to another controller where technically feasible.
You have the right to object to processing of your personal data based on legitimate interests or for direct marketing purposes. If you object to direct marketing, we will stop processing your data for this purpose immediately.
You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects or similarly significantly affects you. We do not currently use fully automated decision-making processes.
Where we process your data based on consent, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
How to Exercise Your Rights:
To exercise any of these rights, please contact us at:
Email: privacy@thebestsextoyintheworld.com
Post: Data Protection Officer, The Best Sex Toy in the World Ltd, 47 Commerce Street, Manchester, M1 4HN, United Kingdom
We will respond to your request within one month. In complex cases, we may extend this by a further two months, but we will inform you of any extension within the first month.
We may need to verify your identity before processing your request to ensure the security of your personal data.
We understand that privacy is particularly important when purchasing intimate products. We are committed to discretion in all aspects of our service:
We do not sell, rent, or trade your personal data to third parties for their marketing purposes. We only share your information in the following circumstances:
We share data with trusted third-party service providers who assist us in operating our business:
All service providers are bound by data processing agreements that require them to protect your data and use it only for the specified purposes.
We may disclose your personal data if required by law, court order, or governmental authority, or if we believe in good faith that such disclosure is necessary to:
In the event of a merger, acquisition, reorganisation, or sale of assets, your personal data may be transferred to the acquiring entity. We will notify you of any such change and any choices you may have regarding your data.
Your personal data may be transferred to, and processed in, countries outside the United Kingdom. When we transfer data internationally, we ensure appropriate safeguards are in place:
Our primary service providers and data processors may be located in the United States, European Economic Area, and other jurisdictions. We ensure all international transfers comply with UK GDPR requirements.
You may request more information about the safeguards we have in place for international transfers by contacting us.
Our website uses cookies and similar tracking technologies. Cookies are small text files stored on your device that help us provide and improve our services.
| Cookie Type | Purpose | Legal Basis |
|---|---|---|
| Strictly Necessary | Essential for website functionality, security, and navigation. Cannot be disabled. | Legitimate Interest |
| Functional | Remember your preferences and settings (e.g., language, region) | Consent |
| Analytics | Help us understand how visitors use our website, which pages are popular, and identify issues | Consent |
| Marketing | Track your activity across websites to deliver relevant advertisements | Consent |
When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or reject non-essential cookies. You can change your preferences at any time by:
Please note that blocking certain cookies may affect your experience on our website and limit functionality.
Some cookies are placed by third-party services that appear on our pages. We do not control these cookies. Third parties that may set cookies include:
For more detailed information about the specific cookies we use, please see our Cookie Policy.
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction:
While we implement robust security measures, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to protecting your data to the best of our ability.
Important: Our website and services are intended exclusively for individuals aged 18 years and older. We do not knowingly collect, process, or store personal data from anyone under the age of 18.
By using our website, signing up for our waitlist, or making a purchase, you confirm that you are at least 18 years of age.
If we become aware that we have inadvertently collected personal data from someone under 18, we will take immediate steps to delete that information from our systems. If you believe we may have collected data from a minor, please contact us immediately at privacy@thebestsextoyintheworld.com.
We will only send you marketing communications if you have explicitly opted in to receive them. When you sign up for our waitlist or create an account, you have the option to subscribe to our marketing emails.
You can unsubscribe from marketing communications at any time by:
Please note that even if you opt out of marketing communications, we may still send you transactional emails related to your orders or account (e.g., order confirmations, shipping updates, security alerts).
Our website may contain links to third-party websites, plugins, or applications. Clicking on these links or enabling these connections may allow third parties to collect or share data about you.
We do not control these third-party websites and are not responsible for their privacy practices. We encourage you to read the privacy policy of every website you visit.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your data. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.
If you have concerns about how we handle your personal data, we encourage you to contact us first so we can try to resolve the issue directly.
You also have the right to lodge a complaint with the UK's supervisory authority:
Information Commissioner's Office (ICO)
Wycliffe House, Water Lane
Wilmslow, Cheshire, SK9 5AF
United Kingdom
Website: https://ico.org.uk
Telephone: 0303 123 1113
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
The Best Sex Toy in the World Ltd
Attn: Data Protection Officer
47 Commerce Street
Manchester, M1 4HN
United Kingdom
We aim to respond to all enquiries within 48 hours during business days, and to formal data subject requests within one month as required by law.